Project Description    
This was a project based on developing a brand from conception of logo to advertising deliverables. Our goal was to integrate several deliverables for one message. 

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Project Concept    
The lives of Drag Queens are becoming more mainstream, but keeping in line with history of the art form, the practice is still regulated to young gay men with little means to buy make-up. I found a target audience that focused on the gay community but used the popularity of the trend by young white girls. The new brand crosses genders and sexuality, with a visual style that is bright and urban.