Project Description    

Choose a defunct brand and revitalize it with a brand identity. Discover a new target audience, develop the soul and vision of the company, and present the entire system via branding website,
a process book, and brand guidelines. 

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Project Concept    

I wanted to create an archival and auction system for toy collectors, but wanted to stay focused on the age appropriateness of toy collecting. The rebrand established the new Toy Biz as a networking opportunity to authenticate collections, share with other enthusiasts, and sell or bequeath pieces to authorized users. My approach to this project was to research exclusivity and classic iconography.